Hi! I’m Alice — a professional photographer based in Jacksonville, Florida.
I specialize in branding photography, studio portraits, and personal photo sessions that help entrepreneurs, creatives, and families feel seen and celebrated. Whether you’re launching a business or refreshing your online presence, I’m here to help you tell your story visually.
When a Photographer Hires a Branding Photographer
There’s something uniquely fun about photographing someone who lives in the same creative world. When Lena reached out about a branding session for her digital agency launch, I already knew it was going to be good. But I didn’t expect it to be one of my favorite shoots ever.
Lena’s not just a client — she’s also a photographer and a total powerhouse in SEO and digital marketing. And while that might sound intimidating (two creatives, one shoot?), it was actually the perfect recipe for a relaxed, inspired, and wildly productive session.
But here’s the thing: you don’t have to be a photographer or a strategist to get results like this. What made it work so well was the preparation, the clarity, and the trust. Let me show you how it all came together — and what it might look like for your own personal branding shoot.
Why Branding Photography Isn’t Just for Instagram
If there’s anyone who truly understands the value of strong visuals, it’s someone who works in SEO. Lena knew exactly what she needed: content that would help her show up online with clarity and intention — not just for the aesthetics, but for impact.
Our goal was to create cohesive, scroll-stopping visuals that would serve her across platforms — from her website to her blog, Pinterest graphics, social posts, and more. And yes, the photos are beautiful, but more than that — they’re working.
Branding photos aren’t just about “looking professional.” They’re about building consistency, connection, and trust. Lena wanted images that made her feel like herself — just with a little extra polish. Mission: accomplished.
From Vision to Shoot Day: How We Prepped Like Pros
Lena came in with a vision — and a beautifully designed brand identity (WOW!), thanks to her designer. She had already nailed down her brand colors, style, and tone, which made my job easier and 10x more fun.
We didn’t do a formal questionnaire, but we definitely had “the talk.” (Photographers, you know the one.) She walked me through what she needed, what she liked, what she really didn’t like — and I asked all the right nosy questions to understand her voice, audience, and goals.
We built a moodboard together, bouncing ideas back and forth, screenshotting things at odd hours, and slowly piecing together a clear visual plan. We also talked through the logistics: how many outfits, what kinds of shots were must-haves, what could be fun extras. By the time the session day rolled around, we both knew exactly what we were walking into.
It wasn’t stiff or overly choreographed. It was structured, intentional, and full of room for magic.
Want to learn more about the branding experience I offer?
Shoot Day Vibes: Calm, Creative, and a Little Bit of Chaos (The Good Kind)
The day of the shoot arrived and, honestly, it felt more like hanging out than working. Lena showed up fully prepped — outfits on point, hair done, energy high. We clicked into flow instantly.
We shot in a studio space using a mix of lighting setups — from soft, Pinterest-style glow to more dramatic, fashion-inspired vibes. The variety gave us the exact warmth, contrast, and energy her brand needed. Each outfit brought its own mini-story, and Lena moved through them with the ease of someone who knew her brand inside and out — but never took herself too seriously.
The vibe? Intentional but fun. We had music playing and more than a few outtakes that made us laugh out loud. I always say: if you’re not having at least one moment where you’re laughing at yourself on shoot day, we’re doing it wrong.
When the Best Shots Aren’t Planned
Sure, we had our list of must-haves — clean portraits, workspace scenes, branded lifestyle moments. But once the core shots were in the bag, we let things get playful.
We styled some unexpected flat lays, rearranged a bunch of furniture, and at one point, found ourselves shooting right on top of the table. It was spontaneous, fun, and honestly — some of our favorite shots came from that setup.
This is why I always leave room for the unscripted. The magic often happens when you’re done checking boxes and just start creating for the joy of it.
From Camera Roll to Content Gold
One of my favorite things post-shoot is watching how my clients bring their images to life — and Lena? She crushed it. Her website now tells a complete visual story. Her Instagram has personality and polish. Her brand looks like what it is: real, thoughtful, and future-focused.
We even snuck in a few behind-the-scenes clips and videos during the shoot that she turned into killer reels. It’s the kind of content you can repurpose again and again — which is exactly what smart marketing looks like.
Seeing my photos out in the world, doing their job, making someone’s brand feel more like them? That never gets old.
Some Credits + Shoutouts
Huge thanks to Lena for trusting me with her vision.
You can find her agency over at @lenachristine.co
Her beautiful new site is coming soon!
Alice — the photos are incredible, first of all! Just *chef’s kiss* exactly what I wanted. But the whole experience was heavenly. SO simple to book, easy to coordinate, she even sent a mood board right away, she went above and beyond every second and really gave it her all. VERY professional, very friendly, very kind, talented and FAST! I am just OBSESSED with every image, thank you Alice!