Hi! I’m Alice — a professional photographer based in Jacksonville, Florida.
I specialize in branding photography, studio portraits, and personal photo sessions that help entrepreneurs, creatives, and families feel seen and celebrated. Whether you’re launching a business or refreshing your online presence, I’m here to help you tell your story visually.
Another branding session that reminded me why I love doing what I do.
Valeria, a young beauty entrepreneur from St. Johns, Florida, reached out to me as she was preparing to launch a new round of online courses in the permanent makeup space. She needed visuals that reflected not only her professionalism but her warmth, creativity, and personality. As a branding photographer based in Jacksonville, FL, this is the kind of project I truly enjoy — one where collaboration, preparation, and storytelling all come together.
Before the session, we had a great pre-shoot call. Valeria shared visual references, explained the structure of her course materials, and showed me examples of what inspired her. We discussed everything from lighting style to outfit choices to props. I offered suggestions from the photographer’s side: what colors work best in studio lighting, which accessories could help highlight her services, and how we could subtly tie her product work into personal branding shots. Having this kind of prep time is invaluable. It sets the tone for a session where both sides are aligned and everything flows.
The day of the shoot was full of energy, laughter, and efficiency. Valeria came well-prepared and focused, but still brought plenty of lightness to the room. At one point, she was confidently strutting across the studio in sky-high heels for a Reels moment — and nearly took a tumble (don’t worry, no injuries, just a lot of giggling). That moment of realness, paired with polished visuals, is exactly what branding should feel like.
Our session took place in my Jacksonville studio, which is fully equipped for personal branding, headshots, product photography, and vertical video production. We had time for two full outfit changes, multiple lighting setups, and a mix of formats — vertical Reels footage, horizontal portfolio photos, flat-lay product shots, and personal portraits. We used a clean white cyclorama backdrop, a minimal studio table setup, and intentional lighting that ranged from soft and airy to moody and dramatic.
Here’s what we covered in this session:
- Personal branding portraits for website & social media
- Product-focused images to promote her PMU training
- Vertical videos tailored for Instagram Reels and ads
- Flat-lay photos of beauty tools and materials
- Clean commercial content for landing pages and banners
We finished the shoot right on time — even had a few minutes left to chat. One thing I always make sure of: showing the client preview shots throughout the process. That way, they can see the direction, give live feedback, and feel more connected to the final result.
Valeria later told me the final content not only met her expectations — it exceeded them. That’s the kind of feedback that never gets old. Especially when it comes from someone who clearly knows what she wants and has a strong sense of her own brand.
Want to learn more about the branding experience I offer?
Branding sessions like this are never one-size-fits-all. I’ve worked with coaches, designers, online educators, wellness professionals, and product-based businesses — and no two shoots are ever alike. The style, the tone, the details — everything shifts based on the person and the story they want to tell.
What matters most is collaboration. Talking through your goals, sharing ideas, prepping with intention. Whether you need commercial studio photography, headshots, personal branding, product images, or short-form Reels — it all starts with a good conversation.
So if you’re looking for a branding photographer in Jacksonville or St. Johns, FL — someone who can help bring your business to life visually, while making you feel comfortable and seen — let’s talk. I’d love to help you create something that reflects who you are.
You can view examples of Valeria’s Reels and content from this session on my Instagram.
If you’ve made it this far — you might enjoy a peek behind the curtain.
Below is part of the moodboard we built together during the prep phase. No in-person meetings, no stress — just clear, easy communication and a shared vision.
We exchanged references, talked through ideas, and kept it all flowing through simple messages. I offered my input as a photographer, she brought her bold concepts — and look at the result. This is what happens when both sides listen, trust, and collaborate with intention.
I’m really proud of what we created together.
