Hi! I’m Alice — a professional photographer based in Jacksonville, Florida.
I specialize in branding photography, studio portraits, and personal photo sessions that help entrepreneurs, creatives, and families feel seen and celebrated. Whether you’re launching a business or refreshing your online presence, I’m here to help you tell your story visually.
Working with Gregory Nefedov, a well-known osteopath based in Jacksonville, Florida, was not just another branding session — it was a multi-layered, thoughtfully prepared, and deeply human experience.
This wasn’t our first collaboration. Previously, we did a location-based session in his private practice office. But this time, the decision was made to take the project into my studio. A clean, bright, versatile space where we could explore different visual moods — from light and minimalistic to subtly dramatic.
From Prep to Studio — Creating Comfort & Clarity
What made this session so special was the balance between thorough planning and lighthearted improvisation. We structured the shoot around three outfit changes and several zones in the studio: neutral portrait backdrops, a chair for casual poses, props like his treatment table, and even a model for staged consult moments.
We had planned to include a medical skeleton as a teaching prop — but unfortunately, delivery delays meant it didn’t arrive in time. No matter. We laughed, improvised, and made it work. Gregory’s sense of humor and openness made the day easy and genuinely enjoyable. At one point, I even convinced him to lie down on the treatment table himself and play the role of the patient. His laughter was infectious — and that warmth comes through in the final shots.
The purpose of this session was multifaceted: to create images for his blog, website, social media, printed material, and ads. So, I made sure to shoot a variety of formats:
- Clean headshots and portraiture
- Educational storytelling shots with anatomical posters and props
- Behind-the-scenes style images for Reels
- Simulated consultations with a model
- Flat lays featuring his signature tools, comfortable footwear, and signature items like his Alisa speaker
- Wide horizontal shots with negative space for banner use
- Vertical formats for Instagram and mobile-first platforms
Want to learn more about the branding experience I offer?
Capturing Who He Truly Is
The challenge — and joy — of branding photography is that you’re not just capturing what a person does, but who they are. And in Gregory’s case, I knew how important it was to show his human side: approachable, sincere, knowledgeable.
We paid extra attention to posture, subtle expressions, natural hand gestures, and the flow of body language. We captured moments where he explained body alignment, corrected poor posture, and even demonstrated how people commonly slouch over their phones — all to make his future content more engaging and educational.
Most importantly, we created a set of portraits that felt real. Nothing too staged. Gregory smiling. Gregory mid-sentence. Gregory focused. Those are the images that people connect with.And that’s the point.
In a city like Jacksonville, where people are actively searching for trusted healthcare providers, photos like these help make that first connection. Before someone even schedules an appointment, they get a sense of who he is — and that matters.
Branding Photography that Supports Purpose
As a photographer, I know how rare and rewarding it is to work with someone so genuine. Gregory trusted me with more than just “content.” He trusted me with his story — and that’s something I don’t take lightly.
Branding sessions like these go far beyond headshots. They’re about clarity. Comfort. Trust. They’re about helping professionals show up authentically and visually represent their values.
Whether you’re an osteopath, therapist, wellness coach, or healthcare provider — your visuals should work for you. They should support the message you’re already giving through your hands, your words, and your mission.
If you’re a medical professional in Jacksonville or St. Johns looking for branding photography that feels natural, thoughtful, and professional — I’d love to connect.
You can view examples of Gregory’s content from this session on my Instagram or on Gregory’s Instagram
A sprinkle of session humor:
when someone joked about reversing roles —
and next thing we knew, he was getting “treated.”
Unexpected? Yes. Hilarious? Absolutely.
If you’ve made it this far — you might enjoy a peek behind the curtain.
About The Moodboard That Almost Wasn’t. Before the session, we even tried to put together a moodboard to guide the shoot visually. But I was surprised to discover how few high-quality, relevant branding photos exist online for osteopaths. It’s still a relatively underrepresented field visually — and many images simply didn’t reflect the nuance and depth of this kind of care.
What resulted wasn’t a traditional moodboard at all. Instead, we pieced together a few loosely connected visual references. I had to justify each one — not because they looked perfect, but because they hinted at an idea or tone we could explore. In the end, the session became a near-total improvisation, guided by shared understanding and trust. And honestly, it worked.
