Think beyond the obvious. These creative branding images aren’t just for your website or social media—they can be used across every aspect of your business. Whether it’s for blog headers, Pinterest pins, Google business profiles, newsletters, or even course materials, these photos can create a cohesive, professional image everywhere your brand exists online. It’s about keeping your visuals consistent and unique across multiple platforms.
Now, let’s dive into some less obvious, more creative photography ideas that can really help your brand stand out.
Hi! I’m Alice,
a professional photographer based in Jacksonville, FL, specializing in branding photography. Here are some creative ideas and insights to make your branding session not only a success but also a true reflection of your story and style! Let’s capture the essence of your brand in a way that feels authentic and unique to you.
The Essentials: Quick Overview
Yes, we all know the importance of headshots, product shots, and office photos—they are the staples of any solid branding strategy. But, even these essentials can be approached with a fresh perspective. I’ll quickly remind you why they’re crucial, and how we can take even the most common shots and turn them into something more unique, creative, and truly tailored to your brand. Let’s explore:
Headshots & Portraits
Yes, every brand needs great headshots—it’s the first step toward building trust. But have you thought about using headshots with a twist? Imagine leaving space for text or brand elements so these images can double as promotional banners or even social media announcements. Not just faces, but faces with purpose.
Services in Action
Service shots don’t have to be overly staged. While showing off your work is important, consider blending in candid moments that highlight the human side of your business. A genuine smile or a quick behind-the-scenes snapshot can make your audience feel more connected to your brand.
Product Photos with Personality
It’s easy to shoot products on a plain background, but why not take it up a notch? Show your product in use, or even better—tell a mini story through these photos. The goal here is to create an emotional connection with your audience, whether through lifestyle shots or creative layouts.
Workspace (Indoor & Outdoor)
Instead of standard office shots, why not invite your audience to experience your work environment? A workspace tour—whether indoors or out—lets clients see where the magic happens. You can also infuse it with personality by incorporating elements that reflect the culture or vibe of your brand. Think of it as giving them a peek behind the curtain!
You’re Here! Now for the Game-Changing Ideas
This is the part that takes your branding session to the next level. Think of these as the hidden gems of branding photography that not everyone thinks to explore.
On-Brand Flatlays & Detail Photos
Flatlays aren’t just for retail or handmade businesses. They can tell the story of your brand through personal and professional details. Whether it’s a shot of your desk, the tools you use, or branded merchandise, flatlays give you a chance to showcase what’s unique about your business.
In a world full of stock images, creating your own personalized flatlays is a game-changer. Stock images can feel generic, but with a custom shot, your photos will feel personal and tailored to your brand. It’s all about those little touches that bring authenticity.
Behind the Scenes & Storytelling
Behind-the-scenes photos are more than just “work in progress” shots. They allow your audience to feel like they’re part of your story. Whether it’s an image of you preparing a product, interacting with a client, or just those moments that capture the real energy of your workday, these photos show the human side of your brand.
Storytelling is a trend that’s not going away. 2024 is all about storytelling, moving beyond staged shots and into the real moments that define who you are as a business owner. Capture the unexpected, the unscripted — and let your audience connect with the authentic story behind your brand.
Celebratory Brand Photos
Planning something big? Whether it’s a product launch, an anniversary, or a milestone for your business, celebratory brand photos are a great way to capture these moments and give your audience something to celebrate with you.
Bring Yourself Into the Story
If you’re the face behind your brand, don’t shy away from showing a bit of your personal life. Have a passion for golf? Love spending time with your dogs? These moments humanize your brand and can be great for showing the person behind the business. You don’t need to overshare, but giving a glimpse of what makes you, you, helps build stronger connections with your audience.
City Strolls
For those who don’t have a dedicated office space or a clear location in mind, a city stroll photoshoot might be the perfect fit. Walking through your favorite streets, working in a café, or enjoying urban settings can provide a laid-back, yet professional set of images that feel personal and approachable.
Themed Shoots (Why Not?)
Themed shoots aren’t just for fashion brands or influencers. They can be a fantastic way to reflect your brand’s unique identity. Whether you go for a vintage vibe, a futuristic look, or even a fun, film-inspired shoot, the possibilities are endless. Don’t be afraid to think outside the box and embrace a theme that makes your brand stand out in the best way possible.
Hyper-Emotional and Playful
Why not have some fun with your brand? Think about creating moments that are full of emotion, like laughing, dancing, or even something unexpectedly playful—like pretending something fell or broke, or team members goofing off. These moments feel real and genuine, showing a more human side of your business. It’s perfect for social media, and clients love seeing the fun behind-the-scenes side of things!
Personal Nostalgia
Your brand has a unique history, and sharing that story through photography can create a powerful connection with your audience. For instance, I recently worked with a healthy meal business owner who used photos of his childhood struggles, handwritten family recipes, and memories from the early days of his journey. These images didn’t just highlight his passion for food—they told the full story of resilience and hard work that led to the brand’s success. The details help your customers understand the deeper purpose behind your brand.
Customer Reactions or “Unboxing” Shots
If you provide products or deliver services that bring joy or surprise to your customers, capture those moments in an authentic way. Whether it’s a child opening a surprise box of toys, or a client reacting to a fresh haircut at a salon, these moments of happiness create strong emotional connections. This type of shot brings a personal, human element to your branding, showing the end result from your customer’s perspective.
A Quick Final Note
Hopefully, this article has given you some inspiration on how to take your branding photos to the next level. Whether you’re just starting out or looking to refresh your brand visuals, these creative approaches can help you connect with your audience in a meaningful way. Take these ideas, run with them, and create visuals that are truly reflective of who you are as a brand.
