Grooming Island

Branding Session for Grooming Island in St. Augustine, FL:

Capturing the Spirit of a Unique Dog Grooming Salon

When the team at Grooming Island (Anastasia Pet SPA), a dog grooming salon located on Anastasia Island in beautiful St. Augustine, FL, reached out to me for a branding session, we collaborated to ensure their unique atmosphere was captured. They wanted visuals that would truly showcase the special connection they have with their clients—both human and furry.

From the start, it was clear that every dog at Grooming Island isn’t just a customer—they’re treated like family. The groomers know every dog by name and their friendly approach is all about creating a positive, stress-free environment. This was something we wanted to emphasize in both the photos and videos.

To ensure their brand message aligned perfectly, we worked together beforehand, planning the session in detail. On the day of the shoot, we captured everything from their cozy, beachside grooming space to candid moments with the dogs at the nearby beach, highlighting the welcoming and relaxing atmosphere they’ve built. We also filmed behind-the-scenes videos to show their passion for dog grooming.

The final result? A full set of branding images and videos that reflect their friendly, laid-back vibe and professional service. Every dog was happy, relaxed, and ready for their close-up! 🐾

If you’re a business owner in the pet industry, whether you’re in St. Augustine or elsewhere in Northeast Florida, and you’re looking to elevate your brand with a professional branding session, reach out. I’d love to help capture the unique spirit of your business and create visuals that connect with your customers.